IOW College Library Resources

What can HR learn from marketing?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 22 - 24
Authors Vlachonikolis, George
Contents

By using marketing principles, HR can improve its practices to increase employee engagement and drive company success.

Keywords
Anthropology     Branding     Corporate objectives     Employer brand     HR     HR analytics     Human resource management     Human resources     Marketing     Motivation and engagement     Promotion     Staff