IOW College Library Resources

Keeping up with Kim Kardashian.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2024 (Volume) 30 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 28 - 29
Authors Waterhouse, Phil
Contents

An analysis of the entrepreneurial acumen and success of Kim Kardashian.

Keywords
Business decisions     Forms of business     Innovation     Marketing mix     Niche and mass markets     Role of the entrepreneur