IOW College Library Resources
  • Back
  • «
  • Results
  • Reserve
  • »

'Persuasion is often more effective than force' - the art of being a copywriter.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Dec2019 (Volume) 86
Medium (Periodical) E Magazine: the A-level English magazine.
Classif 820 EMA
Subject English language
Page 35 - 37
Authors Reed, Antonia
Contents

The dark arts of advertising and copywriting have recently become more accessible through popularity of shows like Mad Men. However, you might personally feel it is a career you don't know much about. The author provides a beginner's guide to what a copywriter is, what skills you might need to become one, and what steps you could start taking now.

Keywords
Career choices     Careers advice     Skills     Vocational guidance     Work