IOW College Library Resources

Principles of marketing for a digital age.

Medium Text
ISBN 9781529779790
Class 658.872 TUT
Fict/Non Non Fiction
Authors Tuten, Tracy L.
Imprint Sage Publications Ltd.: London: 2024
Edition 2nd
Value 49.99
Keywords
Analytics     Brand management     Communicating value     Communication     Digital age     Digital consumer     Management systems     Market research     Marketing     Marketing mix     Marketing strategy     Positioning     Promotion     Segmentation     Targeting    
Copies
L06701 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary