IOW College Library Resources

Creating powerful brands in consumer, service and industrial markets.

Medium Text
ISBN 9780750659802
Class 658.827 DEC
Fict/Non Non Fiction
Authors de Chernatony, Leslie
McDonald, Malcolm
Imprint Elsevier: Oxford: 2003
Edition 3rd
Value 22.99
Notes

OOP April 2025.

Keywords
Advertising     Brand identity     Brand name products     Brand names     Branding     Marketing     Product management    
Copies
T56513 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary