IOW College Library Resources

SWOT analysis: British Airways.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 24 - 26
Authors Vlachonikolis, George
Contents

An anaylsis of British Airways in terms of its strengths and weaknesses, opportunities and threats to growth.

Keywords
Aviation industry     Business ethics     Business objectives     Competitive environment     Corporate strategy     Covid-19     Exchange rates     Global competitiveness     Global mergers     Human resources     Innovation     Innovation and market growth     PESTLE - economic influences     SWOT analysis