IOW College Library Resources

Case study: Labubu dolls.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2025 (Volume) 31 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 32 - 33
Authors Waterhouse, Phil
Contents

Labubu dolls are the latet soft toy craze. The author explains their popularity and looks into how the product life cycle can be exptended.

Keywords
Boston Matrix     Competitive markets     Distribution decisions     Dynamic markets     Global marketing mix     Innovation     K-Pop     PESTLE     Pop Mart     Product life cycle     Soft toy industry     Toy industry