IOW College Library Resources

Kaplan and Norton's balanced scorecard.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2021 (Volume) 28 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 2 - 4
Authors Waterhouse, Phil
Contents

The balanced scorecard is an important business theory and strategic model, used by companies such as Whitbread and EasyJet to measure the overall performance of their organisations.

Keywords
Business choices     Corporate objectives     Customers     Managing change     Markets     Return on capital     Stakeholders vs shareholders     Stategic choice