IOW College Library Resources

Barbenheimer.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 4 - 5
Authors Waterhouse, Phil
Contents

The author explains the business and marketing strategies behind Barbenheimer.

Keywords
Business decisions     Business strategy     Competitive advantage     Differentiation     Film industry     Global marketing     Market positioning     Marketing mix     Niche markets