Identity, consumerism and inequality
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Feb2004 (Volume) 13 (Number) 3
Classif
301 SOC
Subject
Sociology
Page
24 - 25
Authors
Bauman, Zygmunt
Contents
In today's consumer society, advertising is a feature of our life. But why advertise at all? Does the `freedom of choice' we are said to have as shoppers offer real equality in shaping our lifestyles and identities?
Keywords