IOW College Library Resources

Scotty Cameron putters.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 32 -33
Authors Waterhouse, Phil
Contents

The author examines the strategy of golf equipment brand Scotty Cameron.

Keywords
Branding     Competitive advantage     Dynamic market     Entrepreneurial motives     Golf     Golf equipment     Market differentiation     Marketing     Niche market     Price elasticity     Role of entrepreneur     Sponsorship     Types of leadership