IOW College Library Resources

Case study: Pho.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 19
Authors Wallace, Graham
Contents

The author examines the success of the restaurant chain Pho in the context of the changing UK restaurant market.

Keywords
Causes of change     Corporate culture     Dynamic market     Entrepreneurial motives     External influences     Leadership     Market differentiation     Motivation of employees     Niche market     Restaurant market     Role of the entrepreneur     Sources of finance