IOW College Library Resources

Make or break: airline startups.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2022 (Volume) 29 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 4 - 5
Authors Waterhouse, Phil
Contents

The author examines the potential of new start-up airlines in a post-pandemic world.

Keywords
Airline business     Branding     Business objectives     Causes and effect of change     Competitive environment     Corporate strategy     Covid-19     Forms of business     Global business     Innovation     Multinationals     Porter, Michael     Role of shareholders