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In the age of no logo

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2002 (Volume) 11 (Number) 4
Medium (Periodical) Sociology Review.
Classif 301 SOC
Subject Sociology
Page 23 - 26
Authors Chapman, Steve
Contents

In July 2001, 100 000 people gathered in Genoa, Italy, to protest outside the G8 summit meeting of the leaders of the developed world. Many of the demonstrators, despite coming from a range of different pressure groups and ideological movements, were united in their condemnation of global capitalism. What does it all mean?

Keywords
Anti-globalisation     Brand names     Branding     Capitalism     Corporate logos     Environmental activists     Global economy