IOW College Library Resources

Case study: Chaiiwala.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2021 (Volume) 27 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 19
Authors Elmhassani, Yasmine
Contents

The author looks at a franchise success story.

Keywords
Branding     Corporate objectives     Forms of business     Franchise     Global marketing     Marketing mix     Niche markets     Restaurant business     Social media