IOW College Library Resources

X is for Xerox

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 21
Authors Waterhouse, Phil
Contents

The author examines the origins and current market share of Xerox.

Keywords
Competitive advantage     Corporate strategy     Dynamic markets     Innovation     PESTLE     Photocopy     Research and Development     Xerox