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Marketing.

Medium Text
ISBN 9780198809999
Class 658.8 BAI
Fict/Non Non Fiction
Authors Baines, Paul
Fill, Chris
Rosengren, Sara
Antonetti, Paolo
Imprint Oxford University Press: Oxford: 2019
Edition 5th
Value 49.99
Notes

OOP April 2025.

Keywords
4Ps     Advertising     Advocacy     Amazon     Apple     Apps     Autonomous cars     Brand blunders     Brand equity     Brand identity     Brexit     Business     Chanel, Coco     Clients     Competitors     Consumer products     Consumers     Content marketing     Crowdsourcing     Cultural differences     Customers     Data analysis     Diffusion theory     Digital marketing     Distribution companies     Emerging markets     Emotional impact     Ethics     Global brands     Google     Harrods     Heritage brand     Hijab     Holdz     Honda     International markets     Internet     Jameson irish whiskey     Legal issues     LEGO     London police     Marketing     Marketing audit     Marketing research proposal     Memory     Minecraft     Mobile marketing     Motorcycle     Not-for-profit organisation     Online     Organisational structure     Peppa Pig     Perception     Portfolio analysis     Pricing     Propositional reasoning     Purchasing behaviour     Quantitative research     Ramadan     Rolls Royce     Sales     Sampling     Savile row     Segmentation     Segmenting markets     Showrooming     Smartphones     Social context     Social media     Spotify     Streaming     Sugar tax     Supermarkets     Target markets     Tech companies     Technology     Variable mixes     Volkswagen     Web searching     Zoo operation    
Copies
L03404 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary