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Marketing.
Medium
Text
ISBN
9780198809999
Class
658.8 BAI
Fict/Non
Non Fiction
Authors
Baines, Paul
Fill, Chris
Rosengren, Sara
Antonetti, Paolo
Imprint
Oxford University Press: Oxford: 2019
Edition
5th
Value
49.99
Notes
Key text for FDA Business
Keywords
4Ps
Advertising
Advocacy
Amazon
Apple
Apps
Autonomous cars
Brand blunders
Brand equity
Brand identity
Brexit
Business
Chanel, Coco
Clients
Competitors
Consumer products
Consumers
Content marketing
Crowdsourcing
Cultural differences
Customers
Data analysis
Diffusion theory
Digital marketing
Distribution companies
Emerging markets
Emotional impact
Ethics
Global brands
Google
Harrods
Heritage brand
Hijab
Holdz
Honda
International markets
Internet
Jameson irish whiskey
Legal issues
LEGO
London police
Marketing
Marketing audit
Marketing research proposal
Memory
Minecraft
Mobile marketing
Motorcycle
Not-for-profit organisation
Online
Organisational structure
Peppa Pig
Perception
Portfolio analysis
Pricing
Propositional reasoning
Purchasing behaviour
Quantitative research
Ramadan
Rolls Royce
Sales
Sampling
Savile row
Segmentation
Segmenting markets
Showrooming
Smartphones
Social context
Social media
Spotify
Streaming
Sugar tax
Supermarkets
Target markets
Tech companies
Technology
Variable mixes
Volkswagen
Web searching
Zoo operation
Copies
L03403 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
L03404 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
L03405 - Available (Shelving), Located: Main Collection( ) /, Type: One week