IOW College Library Resources

Snapchat, Pokemon Go and the product lifecycle.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2017 (Volume) 24 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Busines Studies
Page 2-5
Authors Lafaury, Jean-Charles
Contents

Explains how the product life cycle impacts on all areas of the business.

Keywords
Business studies     Coca-Cola     Diffusion of innovations     Instagram     Product     product cycle     Product development     Product life cycle     Product management     Product production     Product promotion     Snapchat