IOW College Library Resources

Case study: 7-Eleven.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 12 - 13
Authors Waterhouse, Phil
Contents

The author examines the strategy of convenience store franchise 7-Eleven.

Keywords
Convenience store     Franchises     Global competitiveness     Japan     Managing change     Primary market research     South East Asisan market