IOW College Library Resources

Case study: Five Guys.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 27
Authors Waterhouse, Phil
Contents

The author examines the business model and success of the fast-food chain Five Guys.

Keywords
Branding     Business objectives     Global competitiveness     Global marketing     Growth     Innovation     Private limited company     Product design     Role of the entrepreneur