IOW College Library Resources

Influencers and the marketing mix

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2019 (Volume) 26 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 14-15
Authors Waterhouse, Phil
Contents

Phil Waterhouse looks at how social media influencers are shaking up marketing.

Keywords
Brand     Brand awareness     Digital age     e-commerce     Instagram     Marketing     Social media     Social media influencers     Supreme     Twitter