IOW College Library Resources

Marketing in action

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2017 (Volume) 24 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 18-19
Authors Waterhouse, Phil
Contents

Pizza delivery, an industry where product is arguably the least important part of the marketing mix.

Keywords
Branding     Branding strategy     Brands     Business studies     Domino's Pizza     Marketing     Marketing mix     pizza