Pulling at the heart-strings: the language of Radio 4 charity appeals.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Apr2019 (Volume) 84
Classif
820 EMA
Subject
English language
Page
35 - 37
Authors
Hill, Fran
Contents
The author puts her linguistic knowledge to work, to uncover the features of these regular appeals on behalf of different charities, revealing how many adopt similar kinds of language and discourse structures to evoke sympathy and persuade listeners to give.