IOW College Library Resources

Case study. Chipotle.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 30 - 31
Authors Waterhouse, Phil
Contents

The author examines the growth and strategy of restaurant chain Chipotle.

Keywords
Business decisions     Business objectives     Competitive advantage     Corporate strategy     External influences     Global competitiveness     Global mass markets     Internal influences     Labour turnover     Niche markets     Organic growth     PESTLE     Restaurant business