IOW College Library Resources

Ocado: hot stock or hot air?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 30 - 31
Authors Marcouse, Ian
Contents

The author examines Ocado's business strategy and market position.

Keywords
Business failure     Business objectives     Capacity utilisation     Corporate strategy     Global markets     Marketing mix     Marketing strategy     Ocado     Shareholders