IOW College Library Resources

Case study: Sixt.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2024 (Volume) 30 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 14
Authors Waterhouse, Phil
Contents

Car rental company Sixt has found innovative ways to meet challenges in recent years.

Keywords
Business growth     Car rental     Change - causes and effects     Competitive advantage     Innovation     International trade     Managing change     Oligopoly     PESTLE     R&D     Role of entrepreneur