IOW College Library Resources

A to Z of business: Asos to Zalando

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2020 (Volume) 26 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 8-9
Authors Waterhouse, Phil
Contents

Phil Waterhouse compares two of the biggest online fashion retailers.

Keywords
ASOS     Branding     Clothing     Differentiation     Dynamic markets     Fashion retail     Global markets     Just-in-time manufacturing     Marketing mix     Online retailing     Pricing strategy     Product life cycle     Segmentation     Stock control     Trends     Zalando