IOW College Library Resources

Global Marketing: Ethnocentric, geocentric, polycentric

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2018 (Volume) 24 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 2-4
Authors Marcouse, Ian
Contents

Ethno, geo and polycentric marketing may prove valuable when answering high-mark exam uestions on globalisation.

Keywords
Burberry     Business     Ethnocentrism     Globalisation     Marketing analysis     Marketing case studies     Marketing environment     Marketing psychology     McDonalds