IOW College Library Resources

Marketing research: planning, process, practice

Medium Text
ISBN 9781446294369
Class 658.83 BEN
Fict/Non Non Fiction
Authors Benzo, Riccardo
Mohsen, Marwa G.
Fourali, Chahid
Imprint Sage Publications Ltd.: London: 2018
Value 46.99
Keywords
Apple     Business     Business and Management     Business studies     Epistemology     Ethics     Grounded theory     Huawei     Hyundai     Ikea     Internet     Marketing     Marketing analysis     Marketing campaigns     Marketing case studies     Marketing insights     Marketing objectives     Marketing planning     Marketing plans     Marketing research     Marketing strategies     Marketing strategy     McDonalds     Nokia     Nutella     Ontology     Paradigms     Primark     Primary research     Product development     Qualitative data     Quantative research     Quantitative     Quantitative data     Questionnaire design     Questionnaire design     Red Bull     Reflection     Reflective activities     Report writing     Research     Research methodology     Research methods     Research project     Sampling     Secondary research     Singapore airlines     Skoda     Snowball sampling     SPSS     Statistics     Survey     Viral ads    
Copies
L02864 - Available, Located: Main Collection( ) /, Type: Ordinary