IOW College Library Resources

Applying FMOP to Taylor Swift

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2014 (Volume) 21 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business strategies
Page 2 - 4
Authors Waterhouse, Phil
Contents

This article looks at how the key strategies of finance, marketing, operations and people can be applied to pop stars.

Keywords
Business studies     Business studies theory     Finance     Marketing     Operations