IOW College Library Resources

Case study. The Apple car.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 24 - 25
Authors Waterhouse, Phil
Contents

Apple's ambitious automotive project proved to be unsuccessful. What went wrong?

Keywords
Apple     Automotive market     Business choices     Business failure     Business objectives     Corporate strategy     Global competitiveness     Trade blocs