Marketing communications: fame, influencers and agility.
Medium
Text
ISBN
9781292400327
Class
658.802 FIL
Fict/Non
Non Fiction
Authors
Fill, Chris
Imprint
Pearson Education Ltd.: Harlow: 2023
Edition
9th
Value
52.99
Keywords
Advertising
Brand
Budgeting and evaluation
Buyer behaviour
Direct marketing
Improving engagement
Marketing communications
Media planning
Media practices
Objectives and positioning
Public relations
Sales promotion
Copies
L06182 - Available, Located: Main Collection( ) /, Type: Ordinary