IOW College Library Resources

Case study: Little Moons.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2025 (Volume) 31 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 24 - 25
Authors Marcouse, Ian
Contents

The author looks into the dramatic growth of mochi ice cream brand Little Moons and examines the challenges the company faces.

Keywords
Business decisions and strategy     Business objectives     Cash flow     Competitive advantage     Corporate strategy     Food industry     Little Moons     Mochi ice cream     Niche market     Organic growth     Role of entrepreneur     Sources of finance     Types of leadership     USP