IOW College Library Resources

Sainsbury's and Porter's strategy matrix.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2023 (Volume) 29 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 12 - 13
Authors Marcouse, Ian
Contents

The author examines Sainsbury's attempt to increase its competitiveness and market share.

Keywords
Assessing competitiveness     Business objectives     Causes and effect of change     Competitive environment     Corporate strategy     Cost competitiveness     Managing change     Market positioning     Revenue, costs and profit     Supermarkets