IOW College Library Resources

Location: middle earth.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 2 - 4
Authors Waterhouse, Phil
Contents

Filming locations can provide lucrative opportunities to extend the product life cycle of films and television series.

Keywords
Consumer behaviour     Customer loyalty     Film locations     Innovation     International trade and business growth     Market positioning     Marketing strategy     Product differentiation     Product life cycle     Product portfolio     Tourism     USP